Newsletter reporting connects campaign engagement with the wider website audit. AuditLumo supports MailerLite and Mailchimp data in its report, so teams can review subscriber and campaign measures next to available SEO and analytics context.
Newsletter marketing is one of the last channels you actually own. AuditLumo natively integrates MailerLite and Mailchimp, pulls subscribers, open and click rates and your latest campaigns automatically into every audit, and adds AI insights on top — from the Free plan.
How it works
1. Select a provider
Choose MailerLite or Mailchimp in the project integration settings.
2. Connect your account
Provide the API key for the account you are authorised to connect.
3. Review campaign results
After the next audit, review available audience and campaign metrics in the report.
Newsletter metrics in one report
The integration can show subscriber totals and growth, open and click rates, bounces, unsubscribes and recent campaign details. Metrics depend on what the provider makes available for the connected account and selected timeframe.
MailerLite and Mailchimp reporting
Connect MailerLite or Mailchimp to bring available campaign performance into the newsletter section. This helps teams review email engagement without treating it as a direct measure of organic search visibility.
Relate email engagement to content
A campaign that attracts opens or clicks can point to a topic worth reviewing alongside your website content. Use this as an editorial clue, not proof that an email caused a change in search rankings.
Add context before sharing
Reports can bring newsletter data together with the SEO project context. Review the period, audience and campaign before interpreting a change, then edit any recommendations before sharing them with a client.
Frequently asked questions
Why newsletter analytics inside your SEO audit?
Newsletter and SEO play together: great content ranks — and turns into opens and clicks in your subscribers' inboxes.
A channel you actually own
Unlike Google or AI answers, nobody can take your newsletter list away. Email is still the channel with the highest open rates and best ROI in content marketing.
Newsletter shows what content really lands
Open and click rates are honest signals: they tell you what your audience truly cares about — often before Google does. Perfect input data for your SEO strategy.
One report, not a tab jungle
Instead of opening MailerLite or Mailchimp separately, you see campaigns, growth and engagement right next to your GA4, Search Console and AEO data — inside the same audit report for you or your client.
MailerLite and Mailchimp — natively integrated
Two of the world's most popular newsletter platforms — fully wired into every AuditLumo report.
MailerLite integration
Connect MailerLite with your API key. AuditLumo pulls your subscriber count, open and click rates and your latest campaigns (including subject line, send date and open rate) into every audit report automatically.
- Subscribers and monthly growth
- Average open and click rates
- Latest campaigns with performance details
- Bounces and unsubscribes at a glance
Mailchimp integration
Connect your Mailchimp account just as easily via API key. All audiences, campaigns and automation sends flow automatically into the newsletter tab of your AuditLumo report — no manual exports, no CSV downloads.
- Audience size and growth rate
- Campaign and automation performance
- Open, click and bounce rates
- Reports per segment or tag
How the newsletter integration works
Choose your newsletter provider in the project (MailerLite or Mailchimp).
Add your API key once — AuditLumo stores it encrypted.
From the next audit on, you see subscribers, open and click rates and your latest campaigns in the report.
AI adds insights: what worked, what to test next — editable and shareable with your clients.
The newsletter metrics you get
Every KPI you need for an honest look at your newsletter performance.
Subscribers & growth
Current list size and net growth per month.
Open rate
Average across the timeframe — plus trend vs. previous period.
Click rate (CTR)
How many recipients actually click — the toughest engagement metric.
Bounces
Hard and soft bounces so you keep your list clean.
Unsubscribes
Trend over time — an early indicator of content fatigue.
Latest campaigns
Subject line, provider, send date and performance at a glance.
AI analysis of your newsletter performance
AuditLumo links your newsletter data with the rest of the SEO and AEO context and generates concrete recommendations.
- Automatic summary of campaign performance
- Recommendations for subject lines, timing and segments
- Links newsletter data to SEO topics and content calendar
- Editable — your voice stays in charge
The newsletter metrics you get
Subscribers & growth
Current list size and net growth per month.
Open rate
Average across the timeframe — plus trend vs. previous period.
Click rate (CTR)
How many recipients actually click — the toughest engagement metric.
Bounces
Hard and soft bounces so you keep your list clean.
Unsubscribes
Trend over time — an early indicator of content fatigue.
Latest campaigns
Subject line, provider, send date and performance at a glance.
Insights your client actually understands
The AI newsletter insights are part of the branded AuditLumo report. You can override, shorten or extend every recommendation — then ship it as a PDF or shared link to your client. No more separate newsletter reporting.
Included from the Free plan
The newsletter integration is available in every AuditLumo plan — from Free up to Agency. No hidden add-ons, no extra cost. More newsletter tools are being added continuously.
More newsletter tools coming
MailerLite and Mailchimp are just the start. More providers — such as Brevo, ConvertKit, Klaviyo and ActiveCampaign — are on the roadmap. Want a specific tool? Let us know.
The newsletter report is already in the client’s inbox.
Open rates and clicks sit next to SEO in one report, so the Monday check-in takes five minutes, not fifty.
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