Setting up your account
After registering you'll receive a magic-link by email. Click it to activate your agency.
In the Brand identity section, upload your logo, set your primary colour, and choose an optional subdomain for the client portal. These settings flow into every white-label report.
Invite your team under Members. Each role (Owner, Editor, Viewer) has granular permissions, from running audits to changing the plan.
Creating a project and running an audit
A project maps to one client domain. Click New project, enter the domain, and pick the report language for that client.
The first audit crawls up to 500 pages. AuditLumo evaluates 53 rules, from title lengths to structured data, and prioritises findings by impact.
When the audit completes you'll get a push notification. Scheduled re-audits can run weekly, monthly, or quarterly.
Google integrations (Analytics, Search Console, Ads)
AuditLumo supports three native Google integrations: Google Analytics 4 (GA4), Google Search Console (GSC) and Google Ads. Connect your Google accounts once in the project settings under the Integrations tab.
After connecting, fresh data is fetched automatically with every audit. GA4 provides sessions, users, conversions and bounce rates per page. GSC shows impressions, clicks and average positions for each crawled URL and keyword. Google Ads adds campaign performance directly to the project dashboard.
Integrations are available on all plans including Free. Your Google data stays in your own Google account. AuditLumo has read-only access and does not permanently store raw data.
Note: A Google Search Console connection automatically triggers a data refresh whenever you start an audit, so keyword positions are always up to date.
Chat assistant
The chat assistant is embedded directly into every audit report. Access it via the chat icon in the audit dashboard. The assistant knows the full context of your project: crawled pages, findings, scores and keyword data.
Typical questions the assistant answers: Which findings have the biggest impact on the score? How do I fix a missing H1 tag across 12 pages at once? What does this technical error mean for rankings in practice?
The chat assistant is available from the Starter plan. Each message counts against your plan's monthly chat quota. Your quota is shown under Settings, Billing.
Editable audit insights
For each audit category (Technical, Structure, Content), AuditLumo automatically generates an audit insight: a concise summary of the key findings with concrete action recommendations.
These insights are fully editable. Click the Edit button next to an insight in the audit report to adjust, shorten or enrich the text with your own expertise. The revised version is saved to the report and appears in all client views.
Edited insights persist across re-audits until you manually reset or regenerate them. This gives you full control over the communicated message. Automation provides the starting point, your expertise delivers the final product.
MCP server (from Starter plan)
MCP stands for Model Context Protocol, an open standard that lets applications like Claude Desktop access structured external data directly. The AuditLumo MCP server makes your audit data available to external agents.
With the MCP server, agents can automatically retrieve audit results, project scores, keyword data and findings, without manual exports or copy-pasting. Typical use cases: automated reporting into other systems, automated prioritisation of actions, integration into existing agency workflows with Claude Desktop.
Find your MCP access token under Settings, API and MCP. Enter this token in your AI application to establish the connection. MCP server access is available from the Starter plan.
Client view and configurable visibility
When sharing an audit, you decide which sections your client can see. Open a completed audit and click Share report. In the sharing dialog, select the visible sections: audit summary, technical findings, content findings, keyword data, Google Analytics and Search Console data.
The generated share link is publicly accessible (no login required) and shows only the approved sections, fully branded with your identity and no AuditLumo branding.
For clients who access reports regularly, invite them to the client portal (magic-link login). Portal clients see all audits shared for their project in a clear overview and can comment on findings.
White-label reports and branding
Share a finished audit or invite your client into the portal. AuditLumo displays fully branded reports with your logo, your company name, and your colours.
The white-label feature (logo and company name on reports) is available from the Starter plan. Upload your logo and company name under Settings, Branding.
Every report and portal view is rendered entirely in your agency identity, with your logo, company name and colour scheme, with no mention of the underlying software.
Inviting clients to the portal
For each project you can add client contacts. They receive a magic-link and only see the reports for their own project.
The portal is fully tailored to your agency. Clients never encounter any reference to the platform powering it.
Your clients' activity, when they open a report or which findings they comment on, is visible in your dashboard, so you instantly know who needs attention.
Keyword research and tracking
Open a project and click the Keywords tab. You'll find two areas: tracking for your followed keywords and keyword research for discovering new ideas.
Click Fetch keyword ideas to get a list of keyword suggestions based on your project domain or existing tracked keywords. Each suggestion shows search volume, competition level (low, medium, high), and an estimated ranking potential.
Any keyword idea can be added to your tracked keywords in one click. The Keyword Pack add-on extends the available tracking slots per project by 100 keywords.
Ranking monitoring covers positions 1–30. Keywords ranking outside this range are shown as '>30'. SERP data is refreshed at most once every 7 days to keep API costs low. Keyword research results are cached for 48 hours so repeated lookups respond instantly.
Billing, add-ons and plan changes
Switch plans at any time under Settings, Billing. Upgrades take effect immediately; downgrades at the end of the current billing period. Before every plan change or add-on purchase, AuditLumo shows a confirmation dialog with the exact amount and a note on any immediate prorated charge.
All features are available from the Starter plan: white-label reports, MCP server, chat assistant, editable insights, keyword research and configurable client views. Only the limits increase with each plan.
Add-ons (Project Slot, Audit Pack, Competitor Slot) are billed monthly and can be cancelled independently of your main plan at any time. You can stack multiple add-ons.
Invoices are available as PDFs and automatically emailed. Use the Stripe customer portal to update your payment method or billing address. Annual billing saves two months; plan switches inside an annual subscription are prorated to the day.